It’s almost as if those fonts just belong to those brands, and nothing else. If you think about larger brands such as Target and Disney, you could instantly recognize their typography and fonts without even seeing their name. This means it becomes an essential part of how your audience perceives and remembers you. Typography Can Help Build Brand Recognition:Īs we’ve mentioned, typography holds a majority of your brand’s visual identity. There are many connotations that can be associated with the typeface you use, so choose wisely. ![]() They often like their typography clean, simple and easy to read. For example, a font like Sans Serif or Raleway, are associated with modern-looking brands. The reason there are so many classifications and kinds of typefaces is that they all give a vastly different mood or effect. Typefaces can set different tones and moods and can determine the representation of your brand. Typography is extremely important when representing the values and tone of your brand. Since it is such a large part of your brand identity, it’s very important you are considering this when working on your brand The amount of times typography appears throughout your brand makes it quite a larger part of your visual brand then you might think. Think about it, your logo, your website, social media platforms, marketing brochures, emails, documents or anything else involving words is typography. Typography elements can mean anything from the layout of the text, spacing, sizes and color contrast.Īnything that involves text in your brand includes some sort of typography. ![]() In branding, typography is the way you arrange text in an engaging and interesting way that gets the brand’s message across on any platform. Typography is the art or procedure of organizing type or processing data and printing from it. Go On, Tell Us What You Think!ĭid we miss something? Come on! Tell us what you think of this article on Font Psychology in the comments section.You may have heard people talk about typography when it comes to branding, but what really is it and why does it sound so important? While planning a logo make sure that the negative image looks the same as the positive image. Complex fonts, though attractive, might backfire if they are not readable. Simple & Readableįonts are used to communicate. Usage of a lot of white space might make content look cheap. But see to it that you don’t use much white space. while more spacing can be used to express coolness, luxuriousness, richness, etc. Minimal spacing can be used to show linkage, tight schedule, punctuality, strictness, etc. Spacing can be used to express specific messages. Select the font which suits this personality the most.List down your message you want to convey.Assign your brand an adjective (cool, witty, straightforward, etc.).Choose the one which suits perfectly to your brand identity.īefore you decide the font for your logo: Now that you already know about the personalities of the various font styles. Gender – Script fonts can be used if the brand deals with women accessories.Adults may prefer modern fonts while Serif and Sans Serif may be used to attract elderly people. Age – Dynamic display fonts can work for teens and young adults.Use this data for easier selection of the font. Target Group demographics play an important part in the selection of font styles. Here are certain tips to select a perfect font for your branding strategy. ![]() Communication includes rational facts or emotions. How To Select A Perfect Font For Your Branding Strategies?īranding Strategies involve clear communication.
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